Rebranding Your Blog

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Last week we had Jodi from Practising Simplicity talk us through the decision behind rebranding her six-year-old established blog.

Many of you had questions about the technical details of moving a blog, so I’ve rounded up some resources to help. You will find everything from changing social media handles to 301 redirects. Feel free to ask any questions in the comments and we will try to assist!

Before you even start, get clear on WHY you want to rebrand: Nuts and Bolts Media // Things to Consider Before Rebranding Your Blog.

The Lotus Creative // How to Rebrand Your Blog Has a step-by-step guide right from the very beginning – choosing a name and getting a .com. Kate also discusses traffic loss due to the switch, and what you can do about it.

This post also goes into moving a blog from an SEO perspective to keep your traffic high : Search Engine Land // How to Rebrand Without Losing Your Hard-Earned Rankings.

Freeing Imperfections // How I Rebranded My Blog goes into more design issues – how to find a customisable theme and how to make your blog visually reflect you the blogger.

Tico and Tina has an entire series on Rebranding Your Blog which should have you brainstorming taglines and making decisions about navigation in no time.

There are step-by-step images and screenshots on exactly how to switch to a new domain here at Elizabeth Loves // Rebranding Your Blog 101: The Technical Stuff.

And for seriously in-depth discussion (with a little bit of humour!) about the nitty-gritty of seamlessly rebranding your social media accounts, Moz has got you covered with How to Rebrand Your Social Media Accounts. They include just about every social account you can think of. More than I could think of, actually!

What kind of hiccups have you encountered when rebranding your blog? Is it even making the decision to do it?

Stacey Roberts is the Managing Editor of ProBlogger.net, and the gal behind Veggie Mama. A writer, blogger, and full-time word nerd, she can be found making play-dough, reading The Cat in the Hat for the eleventh time, and avoiding the laundry. See evidence on Instagram here, on Facebook here, and twitter @veggie_mama.

 

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Rebranding Your Blog