IAB Report – Maruti Ciaz launched at INR 6.99 lakhs [Gallery Updated]

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The Maruti Ciaz has been launched in India at the following prices to challenge the likes of Honda City, Hyundai Verna, VW Vento and Skoda Rapid.

Maruti Ciaz petrol

• V – INR 6.99 lakhs


• V+ – INR 7.55 lakhs


• V+ AT – INR 8.65 lakhs


• Z – INR 8.24 lakhs


• Z AT – INR 9.34 lakhs


• Z (O) – INR 8.59 lakhs

Maruti Ciaz diesel

• V – INR 8.04 lakhs


• V+ – INR 8.63 lakhs


• Z – INR 9.45 lakhs


• Z (O) – INR 9.80 lakhs

[Note: All prices mentioned above are introductory, ex-showroom New Delhi]

The petrol variants are powered by the 1.4-litre K-Series engine that is found in the Ertiga. The motor generates 92.45 PS (91.14 bhp) and 130 Nm of torque. Standard transmission is a 5-speed manual unit but a 4-speed AT is available as an option in the V+ and Z trims. The engine returns a best-in-class ARAI certified fuel economy of 20.73 km/l when mated to the manual gearbox.

The familiar 1.3-litre DDiS (Fiat MultiJet) is the diesel engine of choice. The motor which is available in its 90 PS/200 Nm tune is paired to a 5-speed manual gearbox to deliver an ARAI rated fuel economy of 26.21 km/l which makes the diesel Ciaz the most fuel efficient car on sale in the country.

Equipment wise, the fully loaded Z (O) trim offers dual airbags, ABS with EBD, engine Start/Stop button, leather upholstery, leather wrapped steering wheel, 16-inch alloy wheels, rear parking sensors with camera and SmartPlay infotainment system. Projector headlamps, electrically adjustable ORVM, audio system and keyless entry are standard across the range.

The sedan is available in seven exterior color options – Snow white, Dignity Brown, Sangria Red, Silky Silver, Glistening Grey, Midnight Black and Clear Beige.

Pointers from the press conference

• A3 segment (Ciaz’s segment in Maruti’s terminology) is the fastest growing segment


• Maruti Ciaz targets executives in the 30 – 40 years age bracket.


• Innovative online (Facebook, Twitter, etc.) and offline marketing campaigns planned

Maruti Ciaz – Image Gallery

Maruti Ciaz – Brochure

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General
IAB Report – Maruti Ciaz launched at INR 6.99 lakhs [Gallery Updated]