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Showing posts with label sales and marketing. Show all posts
Showing posts with label sales and marketing. Show all posts

Wednesday, September 24, 2014

IAB Report – Renault Duster AWD launched at 11.89 lakhs

Premium variant takes on the upcoming Mahindra Scorpio.


The Renault Duster All Wheel Drive variant was launched today at a price of INR 11,89,499 rupees for the RxL variant and INR 12,99,499 for the RxZ variant (ex-showroom Delhi).


Renault Duster AWD launch

Mr. Sumit Sawhney, Country CEO and Managing Director, and Rafael Treguer, Vice President, Sales and Marketing, of Renault India, launched the Duster AWD.


The vehicle is fitted with an all-wheel drive system that Renault dubs as the ‘i Drive Technology.’ It offers shift-by-fly options for 2WD, Auto & 4WD. The car driven by a 6-speed manual transmission.


The vehicle is powered by a 1.5-liter diesel engine that develops 110 PS (108.45 bhp) @ 4,000 rpm and 245 Nm @ 1,750 rpm. It returns 19.72 km/l in the ARAI test.


Renault Duster AWD launch live image rear three quarters

The Duster AWD features ESP, ASR and an ‘ECO’ driving mode.


Features on the AWD variant include Electronic Stability programme (ESP), Anti-Skid resistance (ASR), Hill Start Assist and cruise control. Other safety features include ABS with EBD and brake assist, and dual front airbags. The engine has an ‘ECO Mode’ which reduces fuel consumption by 10 percent when activated.


The cabin is enriched with a multi-information display panel, 8-way adjustable driver seat, ‘medianav’ infotainment system, steering-mounted audio controls and electrically adjustable outside mirrors.


Renault Duster AWD launch live image rear

Cosmetic changes are reserved to body graphics and the AWD badge.


The AWD variants are available in amazon green, pearl galaxy black, pearl supreme white, metallic woodland brown, metallic graphite grey and metallic moonlight silver body colours.


You can refer the release below for additional details.


Renault Duster AWD – Press Release



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Wednesday, September 17, 2014

Maruti Suzuki's COO Marketing & Sales - Mayank Pareek resigns

Reports suggest that Mayank Pareek, the Chief Operating Officer (COO) of Sales and Marketing of Maruti Suzuki, has resigned. He has served the country's largest car maker for a tenure of over two decades while the market share of Maruti Suzuki was at its peak.

Mayank Pareek himself has not confirmed the news of his resignation, however a senior company official confirmed the same. The reasons for his resignation are still uncertain and rumours suggest that he may soon head - Tata Motors.

Three months ago, the company had witnessed the departure of another top level official - Sudam Maitra, COO (supply chain). The launch of Maruti's C-segment sedan - Ciaz is around the corner and the company has already witnessed 2 top level exits.

 

Source: Economic Times & Live Mint