First Phones Under the New Microsoft Lumia Brand Arrive

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The first two phones under the new Microsoft Lumia have arrived — Microsoft Lumia 535 and Lumia 535 Dual SIM.

Microsoft recently announced that it was replacing the former Nokia Lumia brand with its own Microsoft Lumia beginning with the company’s next Lumia phone release.

The name change follows Microsoft’s acquisition of Nokia’s Devices and Services division — the phone and tablet part of the Finnish company’s business.That acquisition was announced in late 2013.

The devices come out this month and will be available in bright green, bright orange, white, dark grey, cyan and black.

But perhaps more important are the price and features:

• Both phones will run Windows 8.1


• Both will integrate apps for Skype, Office, OneDrive, OneNote, and Cortana — Microsoft digital online assistant


• Both will feature a wide angle 5 megapixel front facing camera


• Both will feature a large (960 x 540) 5-inch qHD display


• Both will run on a 1.2GHz quad-core processor and have 1GB of RAM, the Verge reports.

In fact the only real difference between the two devices is the addition of a second SIM card so personal and word data can be kept separate, an increasing trend these days.

Microsoft had been playing things close to the vest with its latest devices under the Microsoft Lumia brand.

Just prior to the release, the company teased consumers with a partial photo and the briefest information about the upcoming release date on its Nokia Conversations website.

The company was also promoting the hashtag #MoreLumia on social media to encourage chatter on the new smartphones.

Finally, the company released a video promoting the new smartphone but it reveals even less about the new devices. Get a glimpse below:

Cost of the new phones is expected to be between $130 and $137. And the devices are expected to be out sometime this month.

Microsoft has already re-branded many of the existing Nokia apps and is in the process of re-branding global and local Nokia websites and social channels.

Image: Microsoft

 

First Phones Under the New Microsoft Lumia Brand Arrive, MarketingBusiness, Marketing
First Phones Under the New Microsoft Lumia Brand Arrive